As of 2012, Brian Kelly is the coach of the Notre Dame Fighting Irish. Several vocal Notre Dame alumni and fans have insisted from the moment of his hiring that he is not a good coach, and definitely not a good fit for the Fighting Irish. Therefore, they take to one of their message boards, NDNation, and seize on any slipup, actual or perceived, to call for the firing of Coach Kelly.
Examples: New Uniforms? Fire Kelly. Field Turf on sidelines? Fire Kelly. Only run the ball 45% of the time against Boston College? Fire Kelly.